Sunday, July 8, 2012

Stick a Fork in The Glass House, Because It's Done.

Ratings for The Glass House continue to fall every week for the ABC show, which is a knock off of Big Brother.

When it premiered back in mid-July, app 4.1 million viewers tuned in for the first episode, with a 1.6 share of the 18 - 49 year old audience. It was widely believed that many Big Brother fans tuned in that night to see what all the fuss was about, since the CBS lawsuit against ABC had received so much publicity.

On the second TV episode, which aired on June 24th, viewership was down to 3.09 million viewers, with a 1.3 share of the 18 - 49 market.

 Last week's episode, airing on July 2nd, dropped even further, with only 2.84 million viewers, and a 1.0 share of the 18 - 49 year old audience.

Does ABC consider The Glass House a success?  I guess it depends on their comparison to the prior year.  Reality shows are relatively cheap to produce, so it may be possible for them to turn a profit on the series even though it's not exactly fodder for the water cooler on Tuesday mornings.

For comparative purposes, here is what TV By the Numbers says about last September's finale episode of Big Brother 13.  I know the print is tiny here, but the blurb reports that nearly 7.8 million viewers tuned in to see Rachel win the Big Prize.

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